What People Like To Do on Vacation, and Why CPAs Should Care

Vacations spent lounging on a beach are in demand more than those that involve trekking up a mountain, according to a recent survey that shows nearly twice as many people worldwide prefer relaxing trips over active ones.

The insight is valuable for CPAs who work with clients in the travel and leisure industry because it can help them shape more efficient business strategies, said Amanda Martin, global PR and content manager for GfK, a market research company based in Nuremberg, Germany, that conducted the survey.

Read the full article on the Journal of Accountancy website.