How does your firm’s profitability compare to others of similar size? Have you ever been curious about the financial landscape within other peer firms? Key performance indicators—such as billing rates, salaries, and technology investments—play a crucial role in shaping success. Are yours in line with firms that serve a similar client base? Are your firm’s financials aligned with the profession’s most profitable practices? If these questions resonate with you, you’re not alone.
Good news, here’s your chance to capitalize on valuable peer perspectives. The 2025 AICPA PCPS/CPA.com National Management of an Accounting Practice (MAP) Survey enables you and your colleagues to make these and other important comparisons to keep your firm on pace.
Once again, NCACPA is pleased to be a supporting member of this popular benchmarking survey and the largest one of its type.
New this year, the survey incorporates questions about talent use, technology needs, and a whole new section on AI & automation to address the topics that matter most to accounting professionals today.
Participating firms receive:
- FREE personalized report along with a clear picture of how your firm aligns with similar sized practices, both regionally and nationally
- Practical insights into building a more profitable practice
- Ideas for starting new conversations with your teams to help move your firm forward
- PCPS members receive exclusive benefits, including full access to the survey platform for real-time comparisons, downloadable trend reports, and customizable PowerPoint presentations. PCPS members can refine their insights using various filter options and automatically generate reports based on the selected filters, providing data-driven results to support strategic decision-making.
The more firms that take part, the more accurate and insightful the results are, so please make this the most successful year of participation yet. The survey is open through July 18. Participation is completely free, and firm information remains confidential. For any questions regarding PCPS membership or the MAP Survey please contact [email protected].