Description
Join us for our Business & Industry Spring Conference, where accounting and finance professionals gather to gain valuable insights. Expect to hear from renowned speakers who will share their perspectives on the latest trends and challenges in the world of business and industry.
Highlights: *Champion Mindset from an Olympian *CFOs Playbook to Leading Digital Transformation *AI Driven Finance *2025 Corporate Tax Strategies *Accounting vs Finance Roles *Recovering from a Leadership Injury *Ignite Employee Engagement
Who Should Attend: Controllers, CFOs, Finance Managers, and others responsible for the financial planning and strategy for their business or firm.
Event Level: Update
Required Knowledge: None
Advanced Preparation: None
Field of Study: Various
CPE: 20.00
Details
Coming Soon!Objective
Engage with fellow accounting and finance executives, controllers, and people leaders to explore and understand emerging trends and issues. Leverage the expertise of peers and discussion leaders to guide critical decision-making processes within your organization.
Credit Types
- Various: 20
Event Speaker(s)
GS1: The Evolving Financial Landscape: Perspectives from NC’s CPA and Banking CEOs
Join us for the opening session featuring insights from the CEOs of the NC Association of CPAs and the NC Bankers Association. This session will delve into the evolving landscape of finance, highlighting key trends and challenges impacting both CPAs and bankers. Topics will include the integration of advanced technologies, legislative and regulatory changes, and strategies for fostering collaboration. Attendees will gain valuable perspectives on how associations can support their members in navigating these changes. The session will conclude with an interactive Q&A segment, allowing for in-depth discussion and engagement.
- Business Management & Organization: 1.5
GS2: AI Driven Finance: the New Frontier
In this illuminating talk, Glenn delves into the transformative power of artificial intelligence in reshaping the financial landscape. From risk assessment to predictive analytics, he explores how AI is not just an add-on but a fundamental shift in financial operations. Attendees will gain actionable insights into leveraging AI for strategic advantage in finance.
- Business Management & Organization:, Finance: 1.3
GS3: Leading Digital Transformation: A CFO’s Playbook
Glenn provides a roadmap for CFOs tasked with leading digital transformation initiatives in their
organizations. Drawing from his extensive experience and case studies, he outlines the key steps
for successful integration of AI and data analytics in financial decision-making. This talk equips
financial leaders with the tools to navigate the complexities of digital transformation effectively.
- Business Management & Organization:, Finance: 1.3
1A: Federal Tax Update for Business
Being a tax practitioner over the last few years has been tough! Several pieces of new tax legislation have created many new green energy credits. Also, what about the new rules regarding transparency in the ownership of corporations? And what about new provisions in the code? What will the election bring? Through discussion and easy to follow examples, we will address these questions and many other new and late-breaking provisions in the 2024 version of Keeping Up with the Tax Code!
- Taxes: 1.5
1C: Understanding the Role of Microsoft 365 in Accounting
In today’s competitive accounting landscape, leveraging technology is crucial for efficiency and client satisfaction.
This course introduces CPAs to the Microsoft 365 ecosystem, highlighting how its suite of applications can streamline accounting processes and enhance collaboration. Participants will learn how to integrate Microsoft 365 tools into their daily workflows, leading to improved productivity and better client service. By understanding the strategic role of Microsoft 365, accounting professionals can stay ahead in a rapidly evolving industry.
Program Content
• Overview of Microsoft 365 applications relevant to accounting, tax and advisory services
• Benefits of cloud-based solutions for accounting firms
• Strategies for integrating Microsoft 365 into existing workflows
• Enhancing team collaboration and communication
• Ensuring data security and compliance within Microsoft 365
- Computer Software & Applications: 1.5
2A: A Controller’s Guide to Assessing the Risk of Your Organization – Risk Management Basics & Developing the Risk Management Process
Gone are the days where the CFO simply manages the preparation of financial statements for the organization. Now, more than ever, CFOs are responsible for other operational parts of the organization, including risk management. This course is a how to guide for CFOs that are being asked to take on the role of risk manager for their companies. We will explore how to measure and score risks in an organization. We will also talk about the Entity-Wide risk management approach and both the importance and difficulties of implementing an on-going risk assessment program.
- Accounting: 1.3
2B: Unlocking Financial Mastery: Cash Flow & Business Forecasting – Process & Technology
Session Objectives:
• Define your Goals: What are you trying to achieve?
• Master Forecasting Techniques: Explore effective methods, key attributes, and emerging trends, while avoiding common pitfalls and challenges.
• Integrate Treasury Functions: Learn how to incorporate your treasury function into your forecasting process for maximum ROI.
• Optimize for Efficiency: Discover ways to streamline your forecasting process, saving time and providing real-time data for management analysis.
- Economics:, Finance: 1.3
2C: Building the Foundation with Microsoft Teams for Collaboration & Knowledge Sharing
Effective collaboration is the cornerstone of any successful accounting practice. This course delves into Microsoft Teams, a powerful communication and collaboration platform within Microsoft 365. CPAs will discover how to use Teams to facilitate knowledge sharing, manage engagements, and communicate seamlessly with colleagues and clients. The course will provide practical insights into setting up teams and channels, integrating other Microsoft 365 apps, and utilizing Teams’ features to enhance productivity.
This course is one of a six-part series on Microsoft 365 for CPAs. We recommend you attend all six presentations to develop a complete understanding of Microsoft 365 and its potential to advance your digital transformation.
Program Content
• Setting up and organizing teams and channels
• Integrating Microsoft Teams with other Microsoft 365 apps
• Best practices for virtual meetings and communication
• Sharing and co-authoring documents and spreadsheets in real-time
• Utilizing Teams for engagement management and client collaboration
- Computer Software & Applications: 1.3
3A: The Trust Advantage: Engaging Financial Conversations that Win Clients for Life
Facts and figures don’t create lasting connections—stories do. To truly reach our clients and communities, financial professionals must learn to stand out, build trust, and spark meaningful conversations that drive real results. In this funny and insightful keynote, you’ll discover powerful tools to become a memorable (and imperfect) mentor, guide your audiences and clients through positive money conversations, and inspire lasting impact. Walk away ready to transform financial advice into stories that connect, engage, and empower both you and your clients for greater success.
- Personal Development: 1.3
3B: AI Safeguards: Best Practices for Financial Professionals
Artificial intelligence is revolutionizing accounting and finance, but it also introduces risks that professionals must address. From data security to regulatory compliance, this session will explore best practices for integrating AI safely and responsibly. Attendees will gain practical insights into mitigating risks, ensuring accuracy, and protecting client data while leveraging AI’s capabilities.
- Information Technology: 1.3
3C: Enhancing Productivity with Microsoft Apps & CoPilot
Discover the utility apps within Microsoft 365 that can take your productivity to the next level. This course explores OneNote for note-taking and organization, Stream for secure video production and sharing, and Forms for creating surveys. CPAs will learn how to leverage these tools to streamline processes, gather valuable insights, and improve communication both internally and with clients.
Program Content
• Organizing notes and ideas with OneNote
• Producing, sharing and managing videos securely with Stream
• Creating surveys and forms for data collection
• Integrating utility apps with other Microsoft 365 tools
• Practical use cases in an accounting practice context
- Computer Software & Applications: 1.3
GS4: Navigating the Next Economic Storm, What to Expect in a Time of Generational Geopolitical and Domestic Change
This session will delve into the factors that make a place economically competitive, with a specific focus on North Carolina and its diverse regions. We will explore ten current trends impacting the economy and five emerging trends likely to influence the next 24 months, framed through a PESTLE analysis (Political, Economic, Social, Technological, Legal, and Environmental). The session will conclude with actionable insights on why these trends matter and what steps can be taken in response.
- Economics: 1.5
GS5: The Future-Ready Finance & Accounting Professional – Welcome to the Fast Future!
The business environment for CPAs and their clients will be characterized by “unprecedented, massive and highly accelerated change” through the years ahead. To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency–how to accurately anticipate the future. Predicting the future based on The Anticipatory Organization™ Model created by Daniel Burrus and Burrus Research. This session does not just highlight the latest trends but brings in examples of the trends and how firms are leveraging these to find new service opportunities.
Learning Objectives
• Understand the major forces of change in the business and firm environment (based on the latest research by Burrus Research) based on Hard Trends / Certainties around Technology and Demographics, and Regulations that are driving change in the accounting profession
• Develop insights and opportunities around the major technologies (A.I., Blockchain, Big Data) and their implications for participants, their firms, and clients and how to keep them in focus in the future
• Gain a positive view about the future and development of opportunities for the firms to consider at both an everyday level and game-changing level
• Understand the critical skills and competencies CPAs will need for a future in an age of automation and machines
- Business Management & Organization: 1.3
GS6: Advocacy Updates for NC Business and Banking Leaders
Join us for an engaging session featuring a pair of political insiders as they explore how recent legislative and regulatory changes will shape the business environment in North Carolina and beyond. The discussion will focus on a variety of policies—and proposals—that could impact economic development, investment, and innovation.
Topics will include:
• Taxes
• Regulatory Reform
• Economic and Workforce Development
• Infrastructure and Investments
• Health Care
• …and more!
- Communications & Marketing:, Specialized Knowledge: 1.3
4A: Successfully Leading ALL Generations
With 5 generations in the workplace, from the Veteran generation to Gen Z, the generation gap is growing wider. And that is a good place to be! Every generation brings different strengths, values, viewpoints, and ideas. Your organization will be stronger and wiser if you learn how to embrace the differences and bring out the best of each generation. This session is designed to provide participants with an in-depth understanding of the events and circumstances that shaped each generation. In addition, we will address the challenges and opportunities presented by generational diversity in the workplace. The course will explore the unique perspectives, values, and work styles of different generations and how these differences can impact workplace dynamics and communication. You will come away with concrete ideas on how to harness the power and strengths of each generation and learn how we can all work better together!
Learning Objectives
• Recall the historical, cultural, and economic factors that have shaped the values and work styles of different generations.
• Identify the strengths and weaknesses of each generation and how these can impact workplace dynamics.
• Apply effective strategies for managing intergenerational conflict and enhancing collaboration across generations.
• Expand your skills in cross-generational communication and understand the role that active listening and empathy play in building effective relationships with colleagues from different generations
- Personal Development: 1.5
4B: Automation to Autonomy – Preparing for the AI Agent Era
AI agents are generating a lot of buzz—and just as much confusion. Cutting through the hype, this session offers a clear, practical look at what AI agents really are, how they differ from traditional automation, and where they’re already creating value. We’ll cover how to prepare your organization, explore real-world use cases, and highlight key risks to watch for. The session will conclude with a Q&A segment, offering time for interactive discussion and addressing your most pressing questions.
- Business Management & Organization:, Specialized Knowledge: 1.5
4C: AI Revolution: The Big Picture for Financial Professionals
Discover how artificial intelligence is transforming the accounting, tax and finance landscape. This course offers CPAs a comprehensive overview of AI technologies, with a special emphasis on generative AI tools such as ChatGPT and Google Gemini. Learn how these advancements are reshaping business operations and what they mean for your professional role.
Program Content
• Overview of AI and its evolution in business
• Deep dive into generative AI and its applications
• Impact of AI on accounting, tax and finance sectors
• Future trends and opportunities for CPAs
• Preparing for the AI-driven business environment
- Computer Software & Applications:, Information Technology: 1.5
5A: Accounting vs Finance: Bridging Mindsets for a Future-Ready Workforce
In today’s dynamic business landscape, the roles of accounting and finance professionals are distinct but more interconnected than ever. The differences in mindsets, objectives, and methodologies often lead to misalignment but success requires that we find a way to bridge the gaps. This engaging session will dive into the core distinctions between accounting and finance, highlight where these perspectives clash and how leaders can turn these differences into opportunities for collaboration.
Learning objectives include:
• Understand the accounting mindset vs the finance mindset, and exploring the distinctions and points of contention
• Developing a hiring roadmap for identifying and onboarding the right people in a mixed workforce environment
• How to bridge the gap between accounting and finance to create a stronger collaborative team
• What role should AI and technology play amongst the accounting and finance teams
- Business Management & Organization: 1.3
5B: Auditing AI – The Basics
This course provides a comprehensive introduction to AI technologies and best practices for internal auditors in managing AI-related risks and governance.
- Auditing: 1.3
5C: Ethical AI Practices: Ensuring Responsible Use
Explore the ethical implications of using generative AI. This course addresses potential risks and dilemmas, providing guidelines to ensure responsible and compliant integration. Learn how to balance innovation with ethical obligations to maintain trust and integrity.
Program Content
• Understanding ethical implications of AI
• Data privacy and security considerations
• Compliance with regulations and professional standards
• Developing ethical AI policies and procedures
- Behavioral Ethics:, Computer Software & Applications: 1.3
6A: The Power of Trust at Work: How to Build Trust in a World Where Numbers Alone Aren’t Enough
In a world where trust is in decline, accountants, CPAs, and finance professionals can no longer rely solely on numbers to succeed. This session explores how building a personal brand based on authenticity and executive presence can help restore trust, elevate your professional reputation, and set you apart in an increasingly skeptical world.
By the end of this session, participants will:
• Understand the global decline in trust and how it impacts high-trust professions like accounting and finance.
• Recognize why developing a personal brand is essential for building trust with clients, colleagues, and leadership.
• Learn practical, actionable strategies to show up authentically and with executive presence, even as introverts.
• Walk away with tools to communicate a consistent professional identity that inspires confidence and credibility.
- Communications & Marketing:, Personnel/Human Resources: 1.3
6B: Fraudster Unmasked: Spotting Fraud Red Flags
Enhance your company’s fraud prevention program by exploring real-world case studies that reveal key fraud red flags, uncover common fraud schemes, and build skills to identify suspicious patterns.
- Auditing:, Behavioral Ethics: 1.3
6C: Cryptocurrency: A Market Update
Cyptocurrency market consists of over 5,000 unique coins/tokens with a market capitalization of over 3 trillion as of 2024. This course will provide an update on the cryptocurrency market and the blockchain technology that supports it.
Learning Objectives
• Recognize the current state of the cryptocurrency marketplace and the technology that supports it
• Identify key developments in cryptocurrency and blockchain technology
- Computer Software & Applications: 1.3
GS7: U.S. Economic Outlook: Implications for North Carolina’s Economy and Financial Sector
This session will analyze the U.S. economic outlook and its impact on North Carolina’s economy and financial sector. Key topics include GDP growth, inflation, interest rates, labor market trends, and state and local economic data, along with North Carolina’s major industries and economic drivers. We will also examine the banking sector, focusing on monetary policy’s effects on lending, deposits, and financial stability. The session will conclude with insights on opportunities, risks, and strategies for businesses navigating today’s economic landscape.
- Economics: 1.5
GS8: Beyond Spreadsheets – Generative AI and the Evolution of the Accounting Profession
Most accountants have experienced several technological revolutions: first, microcomputers and spreadsheets, and then the Internet and mobile devices. We are now entering a third major technological revolution spawned by the availability of Generative AI tools like ChatGPT and Microsoft Copilot. In this session, we will cover an overview of these technologies, including their opportunities and risks, along with ways they can and may be useful for accounting professionals. We will also look ahead at the frontier examples of the new developments for these tools on the horizon and some of the implications they present to organizations.
By the end of the session, you should be able to answer the following questions:
• What do the terms generative AI and large language models refer to?
• What is prompt engineering, and how do you write effective prompts?
• What are the key risks present when you use generative AI?
• What are some common use cases for generative AI for an accounting professional?
• What is Microsoft Copilot, and how is it related to ChatGPT?
• What is going to happen next with generative AI?
- Information Technology: 1.3
GS9: Champions Mindset: Olympic Lessons for Business Success
What does it take to perform at the highest level, overcome obstacles, and stay focused on success? In this dynamic keynote, Paralympic silver medalist and Hall of Fame speaker John Register takes you inside the mindset of elite athletes and translates Olympic and Paralympic principles into actionable strategies for financial professionals.
Drawing from his Hurdle Model which focuses on “attacking challenges, maintaining momentum, and keeping your eyes on the finish line,” John will empower you to apply the same high-performance mindset that drives world-class athletes to your business and leadership approach.
Using the Olympic motto Faster, Higher, Stronger and the Paralympic motto Spirit in Motion, this session will equip you with the tools to:
Attack challenges with confidence. Learn how top performers approach obstacles as opportunities for growth.
Build momentum for lasting success
Discover how small, strategic actions create compounding business results.
Stay focused on the finish line Develop the discipline and vision to achieve long-term financial and leadership goals.
Whether you are navigating complex regulations, driving innovation, or leading high-stakes decisions, this session will leave you with a renewed mindset, ready to elevate your performance and seize every opportunity ahead.
- Personal Development: 1.3
Registration Fees
Registration | Type | Price |
---|---|---|
WCNBIS25: 3-Day Registration | Members | $725.00 |
WCNBIS25: 3-Day Registration | Accounting Educator | $0.00 |
WCNBIS25: 3-Day Registration | Other State Society | $725.00 |
WCNBIS25: 3-Day Registration | Non Members | $925.00 |
WCNBIS25: Tuesday & Wednesday Only | Members | $625.00 |
WCNBIS25: Tuesday & Wednesday Only | Other State Society | $625.00 |
WCNBIS25: Tuesday & Wednesday Only | Accounting Educator | $0.00 |
WCNBIS25: Tuesday & Wednesday Only | Non Members | $825.00 |
WCNBIS25: Tuesday & Thursday Only | Members | $625.00 |
WCNBIS25: Tuesday & Thursday Only | Other State Society | $625.00 |
WCNBIS25: Tuesday & Thursday Only | Accounting Educator | $0.00 |
WCNBIS25: Tuesday & Thursday Only | Non Members | $825.00 |
WCNBIS25: Wednesday & Thursday Only | Members | $625.00 |
WCNBIS25: Wednesday & Thursday Only | Accounting Educator | $0.00 |
WCNBIS25: Wednesday & Thursday Only | Other State Society | $625.00 |
WCNBIS25: Wednesday & Thursday Only | Non Members | $825.00 |
WCNBIS25: Tuesday Only | Members | $300.00 |
WCNBIS25: Tuesday Only | Other State Society | $300.00 |
WCNBIS25: Tuesday Only | Accounting Educator | $0.00 |
WCNBIS25: Tuesday Only | Non Members | $400.00 |
WCNBIS25: Wednesday Only | Members | $300.00 |
WCNBIS25: Wednesday Only | Other State Society | $300.00 |
WCNBIS25: Wednesday Only | Accounting Educator | $0.00 |
WCNBIS25: Wednesday Only | Non Members | $400.00 |
WCNBIS25: Thursday Only | Members | $300.00 |
WCNBIS25: Thursday Only | Members | $175.00 |
WCNBIS25: Thursday Only | Other State Society | $300.00 |
WCNBIS25: Thursday Only | Accounting Educator | $0.00 |
WCNBIS25: Thursday Only | Accounting Educator | $0.00 |
WCNBIS25: Thursday Only | Non Members | $500.00 |
WCNBIS25: Thursday Only | Non Members | $225.00 |
Registration Fees
Registration | Type | Price |
---|---|---|
WCNBIS25: 3-Day Registration | Accounting Educator | $0.00 |
WCNBIS25: 3-Day Registration | Members | $725.00 |
WCNBIS25: 3-Day Registration | Non Members | $925.00 |
WCNBIS25: 3-Day Registration | Other State Society | $725.00 |
WCNBIS25: Thursday Only | Accounting Educator | $0.00 |
WCNBIS25: Thursday Only | Members | $175.00 |
WCNBIS25: Thursday Only | Non Members | $225.00 |
WCNBIS25: Tuesday & Thursday Only | Accounting Educator | $0.00 |
WCNBIS25: Tuesday & Thursday Only | Members | $625.00 |
WCNBIS25: Tuesday & Thursday Only | Non Members | $825.00 |
WCNBIS25: Tuesday & Thursday Only | Other State Society | $625.00 |
WCNBIS25: Tuesday & Wednesday Only | Accounting Educator | $0.00 |
WCNBIS25: Tuesday & Wednesday Only | Members | $625.00 |
WCNBIS25: Tuesday & Wednesday Only | Non Members | $825.00 |
WCNBIS25: Tuesday & Wednesday Only | Other State Society | $625.00 |
WCNBIS25: Tuesday Only | Accounting Educator | $0.00 |
WCNBIS25: Tuesday Only | Members | $300.00 |
WCNBIS25: Tuesday Only | Non Members | $400.00 |
WCNBIS25: Tuesday Only | Other State Society | $300.00 |
WCNBIS25: Wednesday & Thursday Only | Accounting Educator | $0.00 |
WCNBIS25: Wednesday & Thursday Only | Members | $625.00 |
WCNBIS25: Wednesday & Thursday Only | Non Members | $825.00 |
WCNBIS25: Wednesday & Thursday Only | Other State Society | $625.00 |
WCNBIS25: Wednesday Only | Accounting Educator | $0.00 |
WCNBIS25: Wednesday Only | Members | $300.00 |
WCNBIS25: Wednesday Only | Non Members | $400.00 |
WCNBIS25: Wednesday Only | Other State Society | $300.00 |

For information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call 800-469-1352.