Please note: This course must be completed by Tuesday, December 31, 2024 at 11:59 pm ET. Please complete the course AND submit credit before the deadline. Save a copy of your Certificate of Completion for your records. Once submitted, your CPE hours will also reflect in your official CPE transcript.
It costs more money to develop a new client than to simply retain an existing one. While a CPA firm with longevity needs to continuously develop new business to replace departing clients, a proper balance of marketing efforts should be divided between existing clients and prospects. This module provides tips and techniques for ensuring that your firm has the capacity to grow and expand its book of business in a healthy way.
Event Level: Intermediate
Who Should Attend: Experienced accountants in a supervisory or other leadership role
Required Knowledge: Experience in public accounting
Advanced Preparation: Experience in public accounting
Vendor: Emergent Group, LLC
Speaker: Louis, Jennifer