Description
Some customers are unprofitable from an economic or time perspective, but many organizations do not know the difference. When an organization has a unique, well-differentiated service or product, understanding value from the customer’s perspective becomes a crucial factor in profitable pricing. We must take the time to fully understand what is valuable from the customer’s point of view. What is value? Why do brand, value, and customer focus matter? Developing a deep understanding of our customers is vital. Our most important customer might be someone we haven’t yet recognized. Understanding both external clients and internal stakeholders, including the evolving role of the finance department, is critical to long-term success.
Objective
After attending this presentation, you will be able to...Recognize different types of customers, including internal stakeholders. Build brand value Retain your best, most valuable customers over the long term.
Credit Types
- Business Management & Organization: 2
Registration Fees
| Registration | Type | Price |
|---|---|---|
| Rebroadcast - General (2 hours) | Members | $100.00 |
| Rebroadcast - General (2 hours) | Non Members | $225.00 |
The North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.For information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call 800-469-1352.