Are you considering an advisory service practice? Many financial professionals are in order to serve their clients more holistically in the areas of business valuation, financial forensics, personal financial planning, and information management and technology assurance. One of the first steps is to identify your target audience and how you’re going to reach them. And just as important, obtain a credential in your advisory area. The AICPA offers credentials that can start you on the path to adding an advisory service. Take the first step at aicpa.org/credentials