Architecture of Persuasion: Ethos, Logos, and Pathos
Persuasive communication follows a structure that has endured for centuries.nIn this 1-CPE session (Professional Development), participants explore the Aristotelian framework of Ethos, Logos, and Pathos and examine how credibility, logic, and emotional resonance function together in professional messaging. Drawing from course examples comparing historical and corporate speeches, participants analyze how different persuasive appeals influence audience…
