OD000326: Strategic Storytelling
Description
In this engaging and highly practical session from NCACPA’s Business & Industry Fall One of the highest-rated sessions from NCACPA’s Business & Industry Fall Conference is now available on demand. This recorded conference session features acclaimed executive coach, leadership educator, and communication expert Deborah Grayson Riegel as she shares a practical framework for using storytelling to engage audiences, communicate complex ideas, influence decisions, and inspire action.
In today’s environment, professionals are expected to do more than present facts and data. They must connect ideas to meaning, build understanding, and move others toward action. Through real-world examples, research-based insights, and immediately applicable techniques, Deborah demonstrates why stories are often more memorable and persuasive than data alone and how leaders can use storytelling as a strategic business tool.
Participants will learn how to identify compelling insights, structure stories for maximum impact, and apply storytelling techniques to presentations, meetings, client interactions, leadership communications, and organizational change initiatives. This session provides a practical roadmap for turning information into influence and making important messages stick
Objective
Upon completion of this program, participants will be able to: • Explain why storytelling is a powerful communication tool for increasing engagement, understanding, and retention. • Differentiate between presenting information and communicating through insight-driven stories. • Apply the principles of ethos, pathos, and logos to strengthen business communications and presentations. • Identify opportunities to use storytelling to influence perspectives and motivate action. • Construct compelling stories using the Context, Challenge, and Conclusion framework. • Develop stories that effectively communicate change, innovation, and business insights. • Incorporate storytelling techniques into leadership, client, and team communications to increase impact and effectiveness.
Advanced Preparation
None
Required Knowledge
None
Who Should Attend
Professionals at all organizational levels who want to strengthen their communication, leadership, presentation, and interpersonal effectiveness skills. Particularly beneficial for finance, accounting, business, consulting, and leadership professionals responsible for influencing others, presenting ideas, managing change, or communicating complex information.
Credit Types
- CPE – Communications and Marketing
Event Speaker(s)
- On Demand
Registration Fees
| Registration | Type | Price |
|---|---|---|
| OD000326: Registration – Member | Mem | $65 |
| OD000326: Registration – Non-Member | NM | $180 |
The North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.For information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call 800-469-1352.