Numbers to Narrative: Storytelling in Business Communication
Description
Information becomes influential when it is structured. In this 1-CPE session (Professional Development), participants explore narrative frameworks presented in the course materials, including situation-complication-resolution and hero-based narrative arcs. Using business-oriented examples, the session demonstrates how structured storytelling enhances clarity and impact without sacrificing rigor. Participants will examine how to define context, introduce tension, present evidence, and guide audiences toward resolution. The emphasis is on logical flow and disciplined narrative construction rather than dramatization. The course concludes with application of a structured storytelling model to a professional scenario. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Objective
After attending this presentation, you will be able to... Analyze structured storytelling frameworks used in professional settings. Organize analytical information into a logical narrative flow. Integrate data effectively within a story structure. Craft clear context, complication, and resolution in workplace messaging. Evaluate narrative structure for coherence and persuasive impact.
Attendee Information
Virgie Castro-Conde, MBA, SHRM-SCP
Required Knowledge
None
Who Should Attend
Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.
Credit Types
- CPE – Personal Development
Registration Fees
| Registration | Type | Price |
|---|---|---|
| WRX305326: Registration – Member | Mem | $65 |
| WRX305326: Registration – Non-Member | NM | $180 |
The North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.For information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call 800-469-1352.