Executive Presence, Personal Brand: Structure Your Narrative
Description
Professional credibility is communicated, not assumed.
In this 1-CPE session (Professional Development), participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography.
Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts.
This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Objective
After attending this presentation, you will be able to... • Analyze key components of executive presence. • Develop a concise and audience-centered elevator pitch. • Create a clear professional value proposition. • Draft a structured executive biography. • Evaluate and refine professional messaging for clarity and credibility.
Advanced Preparation
None
Required Knowledge
None
Who Should Attend
Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.
Credit Types
- CPE – Personal Development
Registration Fees
| Registration | Type | Price |
|---|---|---|
| WRX72626: Registration – Member | Mem | $65 |
| WRX72626: Registration – Non-Member | NM | $180 |
The North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.For information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call 800-469-1352.