CFO Series: Beyond Likes & Shares: Social Media at Work

Description

In our social media world of scrolling, liking, sharing, and sometimes reporting, there is a dilemma that hits hard in the workplace. Should we use social media? How can we use social media responsibly? Can we separate our personal self from our professional self? We will discuss the numerous errors made when dealing with social media and the negative fallout.
Social media often drives cultural trends and conversations. Even if someone isn’t directly participating in these conversations online, they may still be exposed to them through mainstream media, conversations with others, or public events. We will review what is and is not acceptable for a professional to do. Your people ARE using social media, but are they using it to inadvertently damage the organization and the brand? Be prepared with a plan before another social media fiasco happens.

Objective

After attending this presentation, you will be able to... • Analyze the need for a coherent social media policy. • Recall how social media can be abused. • Distinguish between ethical and unethical usages of social media.

Advanced Preparation

None

Required Knowledge

None, preferably at least six (6) months of professional financial statement analysis experience and/or at least six (6) months of professional experience in preparing or reviewing accounting processes and reports; experience working with internal clients or external clients and business leaders.

Who Should Attend

Financial leaders, financial managers, CEOs, CFOs, controllers, accountants, board members, advisors, and consultants; CPAs in public practice and CPAs in industry; business owners, entrepreneurs and professionals who are interested in realizing more value from the organization.

Credit Types

CPE – Communications and Marketing