Three Market Analysis Priorities to Drive Profitability
If you only analyze financial statements, you are probably missing many opportunities to increase profitability and cash flow. In this session, you will learn a Profit Sizing™ process involving three key types of market analysis areas * Business offerings * Market segments * Geographic pockets. Developed through 30 years of studying entrepreneurial enterprises, this session brings new thinking around profitability that encompasses an inside-out look, leading to better strategic decisions and profits. You will walk away with an analysis tool you can immediately put to use that will improve your organization’s promotional strategy, marketing concentration, price justification, operational decisions, and cash flow.
* Understand three types of market analysis that can help make your business more profitable.
* Take product analysis beyond net margin and volume pricing * Analyze business offerings for more effective bundling or promotional advantage * Discuss how internal efficiency factors influence profitability * Gain better insights into how to classify offerings as core, value-added or for potential elimination * Identify key factors that could shift your market segment priorities * Justify the decision to shift your priority to more profitable customers * Identify geographic pockets for competitive advantage and better strategic decisions * Cases and Group Discussion * This seminar includes six studies and analysis activities to guide this application into your business
Who Should Attend
CEOs, CFOS, Sales VPs, controllers and those who aspire to an upper level position
Additional Event Information
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CPE Select Pass Policies
The CPE Select pass is available only for NCACPA members and the price is applicable for an individual user. The pass includes access to on demand and webinar programs, but excludes webcasts, “hot topic” webinars, and on demand Ethics programming. All eligible programs for the CPE Select pass will be marked in the online catalog and in promotions. Licensed CPAs who elect the student membership status must provide proof of enrollment in an advanced degree.
The CPE Select pass grants unlimited access to qualifying webinars and on demand programs on a calendar-year basis. Early bird pricing runs January 1 through June 30, and regular pricing runs July 1 through December 31.
We anticipate a spike in webinar activity later in the calendar year, and NCACPA is not liable for third-party service outages that may occur. Please plan your CPE before 12/31 to avoid any unforeseen technology issues.
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