Three Market Analysis Priorities to Drive Profitability

2:30 pm–4:10 pm ET

CPE SelectAvailable with CPE Select

# of CPE Credits

2

Description

If you only analyze financial statements, you are probably missing many opportunities to increase profitability and cash flow. In this session, you will learn a Profit Sizing™ process involving three key types of market analysis areas * Business offerings * Market segments * Geographic pockets. Developed through 30 years of studying entrepreneurial enterprises, this session brings new thinking around profitability that encompasses an inside-out look, leading to better strategic decisions and profits. You will walk away with an analysis tool you can immediately put to use that will improve your organization’s promotional strategy, marketing concentration, price justification, operational decisions, and cash flow.

Objective

* Understand three types of market analysis that can help make your business more profitable.

Highlights

* Take product analysis beyond net margin and volume pricing * Analyze business offerings for more effective bundling or promotional advantage * Discuss how internal efficiency factors influence profitability * Gain better insights into how to classify offerings as core, value-added or for potential elimination * Identify key factors that could shift your market segment priorities * Justify the decision to shift your priority to more profitable customers * Identify geographic pockets for competitive advantage and better strategic decisions * Cases and Group Discussion * This seminar includes six studies and analysis activities to guide this application into your business

Who Should Attend

CEOs, CFOS, Sales VPs, controllers and those who aspire to an upper level position

Required Knowledge

None

Advanced Prep

None

Event Speaker(s)

Ms. Sherre' DeMao ( Executive Education, Inc., Chelsea, MI ),

Additional Event Information

Technical Support
Contact NCACPA if you need assistance with your online program. For the quickest results, email the Online Learning Team at onlinelearning@ncacpa.org, and a team member will contact you shortly.

If you need assistance with internet access issues, browser capability, or when the NCACPA office is closed* please call Freestone Technical Support at 866-702-3278 or by email at support@peachnewmedia.com.

*NCACPA office hours are 9:00 am–5:00 pm ET. Online Learning Team members will be available via phone or email 30 minutes prior to the start of a live online program.

CPE Select Pass Policies
The CPE Select pass is available only for NCACPA members and the price is applicable for an individual user. The pass includes access to on demand and webinar programs, but excludes webcasts, “hot topic” webinars, and on demand Ethics programming. All eligible programs for the CPE Select pass will be marked in the online catalog and in promotions. Licensed CPAs who elect the student membership status must provide proof of enrollment in an advanced degree.

The CPE Select pass grants unlimited access to qualifying webinars and on demand programs on a calendar-year basis. Early bird pricing runs January 1 through June 30, and regular pricing runs July 1 through December 31.

We anticipate a spike in webinar activity later in the calendar year, and NCACPA is not liable for third-party service outages that may occur. Please plan your CPE before 12/31 to avoid any unforeseen technology issues.

Test Your System
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Share This Event

Event Vendor:Executive Education, Inc.
Field of Study:Business Management & Organization
Level: Intermediate
Other:New Course

Event Type:Webinar
Event Code:WB112418

Registration Fees

Registration Fee Early Bird Regular
CPE Select N/A $0.00
NCACPA Member N/A $80.00
Non-Member N/A $115.00