Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients Needs

10:00 am–11:40 am ET

# of CPE Credits



“If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this—Seek first to understand, then to be understood.” — Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People. This course focuses on the first part of the Covey formula—asking questions and listening so you understand better. It teaches tips and tricks for mastering these most difficult and rewarding skills. Whether you’re trying to pitch a prospective client on an engagement or to convince an employee to work over the weekend, your success hinges on your ability to identify their needs. This two-part course concentrates on the special communication problems leaders face—adapting a message to different constituencies and clients; coaching employees; and business development. A former Wall Street Journal reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to the proven communication techniques he has used for decades.


* Recognize why questions can be more important than answers * Identify skills to enhance listening performance * Illustrate how to probe for a client’s or colleague’s real needs so you can add value more effectively * Identify common communication mistakes * List the four basic human emotions * Identify the skills necessary for trust


* Avoid common mistakes communicators make * Why becoming a trusted advisor depends on questioning and listening * What should you be listening for * Asking the right question the right way * Dos and Don’ts for effective listening * Coaching employees with different levels of potential

Who Should Attend

Anyone who wants to improve communication skills, especially those in leadership or business-development roles

Required Knowledge


Advanced Prep

* People who are leaders in their company, department, or firm * Those who manage staff

Event Speaker(s)

Greg Conderacci ( Business Learning Institute, Baltimore, MD ),

Additional Event Information

Technical Support
Contact NCACPA if you need assistance with your online program. For the quickest results, email the Online Learning Team at [email protected], and a team member will contact you shortly.

If you need assistance with internet access issues, browser capability, or when the NCACPA office is closed* please call Freestone Technical Support at 866-702-3278 or by email at [email protected] .

*NCACPA office hours are 9:00 am–5:00 pm ET. Online Learning Team members will be available via email 30 minutes prior to the start of a live online program.

Test Your System
You may test your system by clicking here. Please test your system to ensure you have the proper components installed.

Also Available As

Saturday, January 1, 2022 (12:00 am–11:59 pm ET)
Register >>
Wednesday, September 28, 2022 (10:00 am–11:40 am ET)
Register >>
Thursday, November 17, 2022 (10:00 am–11:40 am ET)
Register >>
Monday, February 13, 2023 (10:00 am–11:40 am ET)
Register >>
Wednesday, March 15, 2023 (10:00 am–11:40 am ET)
Register >>

Share This Event

Level: Intermediate

Event Code:WB046222

Registration Fees

RegistrationEarly BirdRegular
NCACPA MemberN/A$85.00
CPE Sponsors LogoThe North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.

For information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call 800-469-1352.