Description

The ability to illuminate truths and inspire action is an invaluable asset. It means painting a picture with information and articulating complex concepts with meaning, even to nonexperts. This ability indicates that you not only have a deep understanding of your data, but a rich understanding of how people will interact with it in the real world. This skill requires the communicator to understand different perspectives, to “walk a mile” in the shoes of their audience. This interactive session takes a deep dive into the thinking perspectives and cognitive skills that help experts gain clarity in their messaging, gaining a more thorough understanding of their content, and how others will perceive their message.

Objective

Attendees will learn * The cognitive and interpersonal skills to communicate with persuasion and clarity * The cognitive mechanisms behind trust and belief * Powerful communication approaches to reach a variety of stakeholders

Highlights

* The cognitive science of persuasion, trust, and belief * Design theory for data presentations * Communicating with audiences of varying technical knowledge * Detecting behavioral cues (when you can’t see or hear your audience) * Predicting the interpretational style of your audience

Who Should Attend

Analysts, auditors, governance, and compliance professionals, and those working in the IT, HR, legal, and medical professions as well as executives, policymakers, and other decision-makers interested in enhancing their persuasive communication skills

Required Knowledge

None

Advanced Prep

None