Scratching Your Niche [FutureReady Core Curriculum]

9:00 am–10:15 am ET

# of CPE Credits



Get beyond the hype and learn how to develop and implement a social media strategy that accelerates your organizational strategy and enhances your on-line presence and connections to your customers, employees, and community. The MACPA is known for its thought leadership in the uses of social media in the CPA profession and has been featured numerous times in the national trade press and Journal of Accountancy. Now they are available to share their best practices and learning with CPA firms and organizations in a customized coaching process to help you develop and implement a strategy in 90 days. Each session will offer hands-on tips and techniques and a chance to get your questions answered.


* Develop a social media strategy designed to accelerate your personal and organizational brands * Increase your ability to connect to more people and manage more relationships * Understand how to use social media to share, discuss, and manage information, as a tool for recruitment and retention, and for customer service and support * Know how to utilize a social media plan for increased findability on the web and for brand management


* How social media tools can benefit you and your organization and how to use them * How to stay on top of leading blogs using RSS and blog readers * Setting up and maintaining a blog * Amplify your message using other social networking (Linked-In, Facebook) and microblogging (Twitter) sites

Who Should Attend

Thought-leaders and anyone with responsibility for, or interest in, corporate/firm communications, branding

Required Knowledge


Advanced Prep


Event Speaker(s)

Bill Sheridan ( Business Learning Institute, Towson, MD ),

Additional Event Information

Technical Support
Contact NCACPA if you need assistance with your online program. For the quickest results, email the Online Learning Team at [email protected], and a team member will contact you shortly.

If you need assistance with internet access issues, browser capability, or when the NCACPA office is closed* please call Freestone Technical Support at 866-702-3278 or by email at [email protected] .

*NCACPA office hours are 9:00 am–5:00 pm ET. Online Learning Team members will be available via email 30 minutes prior to the start of a live online program.

Test Your System
You may test your system by clicking here. Please test your system to ensure you have the proper components installed.

Also Available As

Saturday, January 1, 2022 (12:00 am–11:59 pm ET)
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Tuesday, September 27, 2022 (9:00 am–10:15 am ET)
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Tuesday, December 13, 2022 (9:00 am–10:15 am ET)
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Tuesday, January 10, 2023 (9:00 am–10:15 am ET)
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Tuesday, March 14, 2023 (9:00 am–10:15 am ET)
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Level: Basic

Event Code:WB016922

Registration Fees

RegistrationEarly BirdRegular
NCACPA MemberN/A$75.00
CPE Sponsors LogoThe North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.

For information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call 800-469-1352.