Personal Branding with Intention and Authenticity

10:00 am–10:50 am ET

# of CPE Credits



We’ve all heard the importance of “being yourself” or
authenticity in today’s lingo. There is no shortage of seminars, books, blogs,
and YouTube videos touting its power.
Everyone talks about being authentic as if it is easy – a simple formula
to learn then execute. Well…not exactly.

It’s a mix of skills, attributes, and qualities that come naturally
to some. For others, it may take intention and a little effort. Layer in the challenge for many accounting
professionals to reconcile how to be ourselves and still act the part of the
CPA. Fortunately, not only can it be
learned, it can be leveraged as a marketplace differentiator.

Today, individuality is your competitive advantage. In
this session, we will discuss the importance and value of authenticity, curiosity,
and individuality, and how to use it to grow your personal brand.


At the end of this session, attendees will understand the importance of authenticity in establishing their professional identity.


• Review the meaning of authenticity in the context of the workplace • Understand the competitive advantage of individuality • Explore techniques for developing your personal brand

Who Should Attend

Any professional interested in growth and development of self and those around them.

Required Knowledge


Advanced Prep


Event Speaker(s)

Jina Etienne, CPA, CGMA, CDE® ( Etienne Consulting, LLC, Silver Springs, MA ),

Additional Event Information

Technical Support
Contact NCACPA if you need assistance with your online program. For the quickest results, email the Online Learning Team at [email protected], and a team member will contact you shortly.

If you need assistance with internet access issues, browser capability, or when the NCACPA office is closed* please call Freestone Technical Support at 866-702-3278 or by email at [email protected] .

*NCACPA office hours are 9:00 am–5:00 pm ET. Online Learning Team members will be available via email 30 minutes prior to the start of a live online program.

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Also Available As

Thursday, May 19, 2022 (1:00 pm–1:50 pm ET)
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Saturday, January 1, 2022 (12:00 am–11:59 pm ET)
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Wednesday, September 28, 2022 (9:00 am–9:50 am ET)
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Thursday, November 10, 2022 (11:00 am–11:50 am ET)
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Friday, January 27, 2023 (11:00 am–11:50 am ET)
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Level: Basic

Event Code:W0007222

Registration Fees

RegistrationEarly BirdRegular
NCACPA MemberN/A$45.00
CPE Sponsors LogoThe North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.

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