Description

This program is cancelled

We’ve all heard the importance of “being yourself” or authenticity in today’s lingo. There is no shortage of seminars, books, blogs and YouTube videos touting its power. Everyone talks about being authentic as if it is easy – a simple formula to learn then execute. Well…not exactly. It’s a mix of skills, attributes and qualities that come naturally to some. For others, it may take intention and a little effort. Layer in the challenge for many accounting professionals to reconcile how to be ourselves and still act the part of the CPA. Fortunately, not only can it can be learned, it can be leveraged as a marketplace differentiator. Today, individuality is your competitive advantage.
In her session, Jina will talk candidly about her 26-year career in public accounting, which she describes as a journey of self-discovery. Hear first-hand about how she learned to elevate her business – and her client’s businesses – above the crowd by being herself. She’ll share stories and lessons (aka “mistakes”) that helped her understand the importance and value of authenticity, curiosity and individuality, and how use it to grow her personal brand. Jina will help think differently about inclusion and adaptability tap into the power of your authenticity.

Objective

At the end of this session, attendees will have be able to think differently about inclusion and the power of authenticity.

Highlights

• Elevate your business with the power of authenticity • How to grow and develop your personal brand • Realize the competitive advantage of individuality

Who Should Attend

Any professional intersted in growth and devleopment of self and those around them.

Required Knowledge

None

Advanced Prep

None