Creating Long-Lasting, Trusting Client Relationships

9:00 am–9:50 am ET

# of CPE Credits



This program is cancelled

Being technically proficient is a given in accounting, but nowadays it is simply not enough. You must be able to differentiate yourself as an individual and as an organization, by becoming an invaluable trusted advisor to your clients. It is also to understand the core elements of trust and how behaviors can either strengthen it or undermine it. In this session, we’ll take a non-traditional approach to building long-lasting, authentic workplace relationships based on the principle that it starts with self-awareness, both internal (how we see ourselves) and external (how others see us). Raising self-awareness reduces reactivity, which allows us to listen better and communicate with intention. By developing a clearer consciousness of self, understanding and managing trust, and applying the basics of conscious communications, leaders can achieve stronger, more dynamic and holistic client relationships that last.


At the end of this session, attendees will have learned the value of empathic listening toward the achievenment of long lasting client relationships.


• Understand the difference between having good intentions and being intentional, and how intention is the foundation of effective communication • Identify the components and subtleties of trust, and actively manage trust in client relationships • Learn the basics of empathic listening and why it is critical to developing deep and long-lasting client relationships

Who Should Attend

Any professional intersted in growth and devleopment of self and those around them.

Required Knowledge


Advanced Prep


Event Speaker(s)

Jina Etienne, CPA, CGMA, CDE® ( Etienne Consulting, LLC, Silver Springs, MA ),

Additional Event Information

Technical Support
Contact NCACPA if you need assistance with your online program. For the quickest results, email the Online Learning Team at [email protected], and a team member will contact you shortly.

If you need assistance with internet access issues, browser capability, or when the NCACPA office is closed* please call Freestone Technical Support at 866-702-3278 or by email at [email protected] .

*NCACPA office hours are 9:00 am–5:00 pm ET. Online Learning Team members will be available via email 30 minutes prior to the start of a live online program.

Test Your System
You may test your system by clicking here. Please test your system to ensure you have the proper components installed.

Also Available As

Saturday, January 1, 2022 (12:00 am–11:59 pm ET)
Register >>
Friday, July 22, 2022 (10:00 am–10:50 am ET)
Register >>
Monday, September 26, 2022 (9:00 am–9:50 am ET)
Register >>
Tuesday, November 8, 2022 (11:00 am–11:50 am ET)
Register >>
Thursday, January 26, 2023 (10:00 am–10:50 am ET)
Register >>

Share This Event

Level: Basic

Event Code:W0000822

Registration Fees

RegistrationEarly BirdRegular
NCACPA MemberN/A$45.00
CPE Sponsors LogoThe North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.

For information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call 800-469-1352.