Personal Branding with Intention and Authenticity

12:00 pm–1:00 pm ET


This event has been cancelled.  Please visit the NCACPA Catalog for other offerings of this course material. 

We’ve all heard the importance of “being yourself” in the modern workplace. There is no shortage of seminars, books, blogs and videos touting the power of authenticity as if it is easy. As it turns out, there is no easy formula or process. It is a mix of skills, attributes and qualities that come naturally to some. For others, it may take intention and a little effort. Layer in the challenge for many professionals to reconcile how to be ourselves and still act the part of our designated title or role in the business. Fortunately, not only can it be learned, but it can also be leveraged as a professional differentiator. Today, individuality is a competitive advantage. In this session, we will discuss the importance and value of authenticity, curiosity and individuality, and how to use them to grow your personal brand.

This session will cover the following:
  • Review the meaning of authenticity in the context of the workplace.
  • Understand the competitive advantage of individuality.
  • Explore techniques for developing your personal brand.

The Zoom access link will be provided in the confirmation email. This event is planned and hosted by NCACPA’s Hickory Women’s Initiative Networking Group*This is a non-CPE event

To register: Please sign up online or contact Experience Support at [email protected] or 800-469-1352 with event code SN005022.

Questions? Please contact NCACPA Engagement Manager, Crystal Dempsey, at [email protected] or 919-469-1040.

About the speaker —Jina Etienne, CPA, CGMA, CDE ®: An accomplished leader and former business owner, Jina has demonstrated leadership, communications, strategic planning and management skills. She is results-oriented with proven success in serving diverse clients, developing unique products and services, and creating value for customers, stakeholders and team members.

At Grant Thornton (GT), Jina managed the firm’s Diversity & Inclusion (D&I) Team responsible for developing and implementing GT’s firm-wide D&I strategy. Before GT, as President & CEO of the National Association of Black Accountants, Inc. (NABA), Jina was responsible for strategic direction, stakeholder relationships, organizational priorities, and managing the day-to-day operation of the Association and its staff. Before joining NABA, she was Director – Taxation, Tax Ethics & Professional Standards, AICPA Tax Section at the American Institute of CPAs (AICPA). She joined the AICPA after 17 years in private practice at Etienne & Associates, LLC (E&A), a boutique CPA firm in Silver Spring, MD. E&A provided a wide range of accounting services for businesses and individuals, including tax planning and preparation, business consulting, tax research and representation before the IRS. She began her career in public accounting in the tax department of Touche Ross (now Deloitte).

In her “spare time,” she travels the country speaking at local and national conferences. While at E&A, she was an in-demand trainer and facilitator for private companies, clubs, conferences, and various organizations, including 5 years in the Financial Management division at Management Concepts and 3 years as a Gear-Up speaker. She has also served as an adjunct accounting professor at American University in their MBA program.

She is part of the Peloton community (#Mama_Cat) and enjoys jigsaw puzzles, Sudoku, and cake decorating. She plays piano and has occasionally been known to sing karaoke. She earned an M.S. in taxation in 1993 and a B.S.B.A. in accounting in 1989 from American University.

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Event Code:SN005022

Registration Fees

RegistrationEarly BirdRegular
NCACPA MemberN/A$0.00
CPE Sponsors LogoThe North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.

For information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call 800-469-1352.