speakers—PROMOTIONAL MATERIAL GUIDELINES

NCACPA requires the following information to promote the program in a brochure, on our website, and other mediums. This information should be submitted 15 weeks in advance of the program.


SPEAKER BIOGRAPHY
In accordance with CPE requirements and to market this program, NCACPA requires a brief biographical sketch.
• If you have spoken for NCACPA conferences in the past, please find your name, review your bio, and notify us of any changes.
• If you have not spoken for NCACPA conferences in the past, please submit electronically a brief biographical sketch (no resumes please). Visit biographies for examples.


SESSION DESCRIPTION (ELECTRONIC SUBMISSION PREFERRED)
Please use the information below to assist you in preparing a memorable title and brief description of your session.

TITLE
• The title should be short and catchy to attract the reader’s attention.

DESCRIPTION
• Your description should consist of 100 to 200 words. Less than 100 is too sketchy and more than 200 is too long.
• Your opening line(s) should be one to two enticing, dramatic, or otherwise interesting sentences. Focus on the content or the learner, NOT the session or speaker.
• The body (sentences three to five), should be a summary of the scope and content of the session. Answer the questions: WHAT will be covered in the session, WHY it is important, and WHAT your audience will gain by attending your presentation. The following first words are appropriate for this part of the description; however, they should be avoided at all costs in the opener:
Topics covered… You’ll be shown…Find out about…. These questions… We will explore… Here’s your chance to…
• NCACPA retains the right to edit content to meet marketing specifications.

EXAMPLES OF SESSION DESCRIPTIONS:
Not-for-Profit Legal Compliance Update
Not-for-profits are required to comply with a wide array of federal and state laws and regulations. In this session, hear about many of the most common legal issues affecting North Carolina not-for-profits. You’ll also learn the latest developments on new laws and rules from Congress, the NC General Assembly, the IRS, and state regulators. The session includes a description of the NC Center for nonprofits’ legal compliance checklist.

Excel^® Shortcuts—Increasing Productivity
Instruction on advanced Excel features and techniques will increase productivity of all Excel users. Shortcuts, shortcuts, and more shortcuts! Become an expert on the Data Commands—Sort, Validation, Filter, and Subtotals. Learn techniques to automate repetitive reports and create management and government reports whenever new data is simply entered or imported. You will be amazed when you see all Excel’s functions for summarizing accounting, production, and management information. Learn tips and shortcuts to save hours each week.


OTHER PROMOTIONAL OPPORTUNITIES
NCACPA produces a quarterly magazine, Interim Report. If you are interested in submitting a technical article or an advertisement, please contact your meeting planner.

NCACPA has sponsorship, advertisement, and exhibitor opportunities available. Please contact your meeting planner if interested.