CPA Marketing Toolkit

The CPA Marketing Tool Kit is now available free to all NCACPA and AICPA members. Here you will find a host of resources to help you promote your firm’s practice and services and increase your visibility. The Tool Kit was created by the AICPA Strategic/Member Communications Team and the New Jersey Society of CPAs to provide small firms and sole practitioners with a comprehensive new marketing resource. The Tool Kit contains six print advertisements, nine PDF brochures (each brochure has an accompanying speech, which can be found in the speech section), information on becoming a media resource in your community, and seven sample press releases.

You can use these tools to:

• Attract new clients and improve relations with existing clients
• Offer a public service to those in need of financial assistance or information
• Educate the business community and general public about CPA services
• Increase visibility by giving the presentations to business, consumer, and community groups

Be sure to familiarize yourself with the appropriate usage for each of the resources. Additionally, you may add the NCACPA logo to your promotional efforts, which can be accessed here.